I’ve been avoiding drugstore shampoos like the plague in the last 6 years, especially because I converted into the Korean haircare world and it really helped my dry and frizzy hair.ย One of my favorite shampoos is still from Ryo, but I wanted to branch out and test out other brands’ haircare lines. I am one to admit,ย I am quite lazy when it comes to haircare, just like body care.ย But, I have now adapted a blow-up hairstyle and need a line of shampoo that will keep the curls for more than three days because I’m lazy.ย Will this Aromatica vegan hair line stand my testing?ย Let’s see!
A little bit about Aromatica. Working with the CEO of Aromatica actually inspired the founder of Sioris (Issac Han) to start his own brand, Sioris, through his knowledge and inspiration of creating beautiful cosmetics while still doing their part in being a truly sustainable brand. Aromatica was one of the first few brands to partner with US environmental organizations to produce more sustainable products as well as being one of the first Korean brands to receive EWG verified certification back in 2016.ย They are a registered partner of the Vegan Society, the world’s oldest and prestigious vegetarian organization.
Another thing that I love about their products is their education on what to do with the bottles that their products come with.ย They usually use either glass or easy-to-peel-off labels so that you can either reuse the bottle itself or use it as a refill container for future use.ย I absolutely love this and it takes out the guessing game on what to do with the containers after using it up!ย As an influencer, I do get a lot of products and when those products expire and I’m left with the responsibility to recycle the packaging, I spend hours scooping and cleaning the containers to recycle.ย It’s a pain, trust me.
I cannot wait to use this up and reuse the beautiful bottle!!ย I don’t know why, but I was actually surprised the bottles were plastic when I first got them.ย I was under the impression that these bottles were glass.ย Now looking back at that thought, it wouldn’t make any sense if these were glass since it would be so much harder to dispense the product.
Full name of product:
Aromatica B5 + Biotin fortifying shampoo
Limited edition/ Permanent?:
Permanent
Description of product:
“B5+Biotin Fortifying Shampoo uses good ingredients as pores on the scalp are larger than those on the face. They contain vegan formulas free of sulfate surfactant, silicone oil, and animal-based ingredients to ensure safe cleansing daily.
Experience powerful energy provided by B5+Biotin. The intensive nourishing shampoo strengthens the base of thinning, sagging hair roots by improving the absorption of hair essential vitamins and reinforces the core of hair by providing moisture.
Vitamin B5 (pantothenic acid) and Vitamin B7 (Biotin), which are essential for healthy hair, provide nourishment to weakening hair roots, and Tonka Bean-derived Ceramide makes hair smooth by improving the protein connectivity of hair.
Pro-Vitamin B5 (Panthenol)ย makes hair shiny and moisturized by coating hair and preventing loss of moisture.
Six kinds of black foodย (black beans, black rice, black sesame seeds, mulberries, eggplant, black peppers) extracted with tincture provide nourishment to the tips and strengthen hair.”
Price:
18,000 won
Amount of product:
400 mL
Duration before expiration:
1 year
Country of Manufacture:
Made in Korea
Animal testing?:
Vegan and cruelty-free
Where to buy:
Jolse
Yesstyle
Stylekorean
Versions available:
Tea tree purifying shampoo, rosemary scalp scaling shampoo, cypress deep cleansing shampoo, rosemary active V anti-hair loss shampoo, quinoa protein shampoo, B5+ biotin fortifying shampoo
Ingredients:
Aqua, Sodium Methyl Cocoyl Taurate(Coconut-derived cleanser), Lauryl Betaine(Plant-derived cleanser), Sodium Methyl Oleoyl Taurate(Plant-derived cleanser), Sodium Cocoyl Isethionate(Coconut-derived cleanser), Sodium Chloride(Salt), Glycerin(Plant-derived moisturizer), Erythritol(Glucose-derived moisturizer), Lauryl Glucoside(Corn-derived cleanser),ย Panthenol(Vitamin B5, 824mg), Calcium Pantothenate(Vitamin B5, 41mg), Biotin(Vitamin B7, 4mg), Oryza Sativa Extract, Glycine Soja Seed Extract, Sesamum Indicum Seed Extract, Solanum Melongena Fruit Extract, Morus Alba Fruit Extract, Piper Nigrum Seed Extract, Ceramide NP(Tonka bean-derived ceramide), Illicium Verum Fruit Extract, *Citrus Reticulata Peel Oil, *Limonene(Ingredient in Citrus Reticulata Peel Oil), Zingiber Officinale Root Extract, Polyquaternium-10(Emollient), Caprylyl Glycol(Emollient), Citric Acid(Corn-derived pH regulator), Butylene Glycol(Moisturizer), Salicylic Acid(Exfoliation (BHA)), Niacinamide(Whitening agent), *Abies Sibirica Oil(Pine oil), Arginine(Amino acid emollient), *Styrax Benzoin Gum(Benzoin oil), *Canarium Luzonicum Gum Oil(Elemi oil), Disodium EDTA(Stabilizer), 1,2-Hexanediol(Emollient)
*Naturally found in essential oil(s)ย
How to use:
Massage a moderate amount into wet hair and scalp. Lather well and rinse thoroughly.
Texture/ Finish:
Firstly, the texture of this shampoo is lighter than most shampoos I’ve used.ย It still has that gel texture, but I found I had to use a little bit more than usual to get that lather in and for it to cover my whole head.ย I’m not sure if it is because the formulation is vegan or not, but I definitely have found that difference testing out different hair care lines. Although I didn’t find it to strip my scalp or hair, I did find it to make my hair heavier and also too twice as long to dry it because there was almost a matting effect.ย After one day, I already felt the urge to want to wash my hair because it made me feel so greasy and flat.
Some shampoos do make me have bumps in my scale, almost like (or it might just be) pimples and it really hurts.ย I get them quite often and its quite painful, especially if I forget it is there and I run my hand through my hair.ย Luckily, this shampoo didn’t cause me to get more of those bumps.ย There is salicylic acid in it to help chemically exfoliate my scalp.
Fragrance?:
This shampoo has a nice gentle citrus scent to it but it is super faint and fades after washing away.ย Smell-o-scale: 4/10 in terms of how strong the scent is.
Pro:
-wasn’t stripping
-hydrating
-gentle formula
Con:
-weighed my hair down
-made my hair greasy quickly
Repurchase?:
No
Stars given out of 5:
โญ๏ธโญ๏ธโญ๏ธ
Overall thoughts:
This definitely wasn’t a bad shampoo.ย In fact, I really liked it the first couple of times I used it.ย I’m not sure if it was the weather changing from fall to ridiculously cold winter, but sometime between that time frame, my hair got super greasy and heavy from using this.ย I even skipped using conditioner because it just wasn’t doing me any favor.ย Overall I give this a passing grade and maybe my hair and scalp will change when springtime comes.ย For now, I’m shelving this hairline.
Full name of product:
Aromatica B5 + Biotin fortifying conditioner
Limited edition/ Permanent?:
Permanent
Description of product:
“โB5+Biotinโ โ ultimate hair nutrition for weak hair. B5+Biotin Fortifying Conditioner makes your hair smooth and moisturized while providing maximum nourishment for strong and healthy hair.
Instead of silicone oil, it consists safe plant-derived ingredients to keep your hair hydrated and soft. With natural plant-derived ingredients, B5+Biotin Fortifying Shampoo gently cleanses hair while providing nutrition for the scalp and hair roots. Instead of synthetic surfactants such as sulfates (SLS, SLES, ALS, ALES), cocamidopropyl betaine, and ethanolamines (MEA, DEA, TEA), only plant-derived ingredients are used to keep the scalp and hair healthy.
Vitamin B5 (Pantothenic acid), Pro-vitamin B5 (Panthenol), and Biotin provide nutrition for strong hair roots and healthy hair. Pantothenic acid, an essential nutrient for healthy hair, nourishes the hair follicles and hydrates the scalp. As a vitamin B5 derivative, Panthenol provides excellent moisture retention and protective barrier formation to make your scalp moisturized and hair radiant. Biotin is a water-soluble vitamin that makes your hair glossy and healthy by binding proteins to hair.
Six different black food extracts, namely black beans, black rice, black sesame, mulberry, eggplant, and pepper seed, which are directly derived by AROMATICA, provide essential nutrients to make your hair moisturized and glossy while mandarin, chamomile, and spearmint add freshness. In particular, black soybeans are highly anti-oxidant and are known to be involved in the production control of hair follicle enzymes to help keep the scalp and hair healthy.”
Price:
16,000 won
Amount of product:
400 mL
Duration before expiration:
1 year
Country of Manufacture:
Made in Korea
Animal testing?:
Vegan and cruelty free
Where to buy:
Jolse
Versions available:
Ingredients:
Aqua,ย Glycerin(Plant-derived moisturizer), Caprylic/capric Triglyceride(Plant-derived emollient), Cetearyl Alcohol(Plant-derived emollient), Helianthus Annuus Seed Oil, Cetyl Alcohol(Emulsion stabilizer), Behentrimonium Methosulfate(Hair emollient), Stearyl Alcohol(Emulsion stabilizer), Propanediol(Plant-derived moisturizer),ย Panthenol(Vitamin B5, 792mg), Calcium Pantothenate(Vitamin B5, 40mg), Biotin(Vitamin B7, 4mg), Oryza Sativa Extract, Glycine Soja Seed Extract, Sesamum Indicum Seed Extract, Solanum Melongena Fruit Extract, Morus Alba Fruit Extract, Piper Nigrum Seed Extract, Ceramide NP(Tonka bean-derived ceramide), Betaine(Sugar beet-derived moisturizer), Zingiber Officinale Root Extract, *Citrus Nobilis Oil(Mandarin oil), *Citrus Aurantium Dulcis Peel Oil, *Mentha Viridis Leaf Oil, Chamomilla Recutita Flower Extract, Rosmarinus Officinalis Leaf Extract, Verbena Officinalis Extract, *Limonene(Ingredient in Citrus Aurantium Dulcis Peel Oil), *Citrus Aurantium Bergamia Fruit Oil, Polyquaternium-10(Emollient), Ethylhexylglycerin(Emollient), *Styrax Benzoin Gum(Benzoin oil), Guar Hydroxypropyltrimonium Chloride(Guar-derived hair emollient), *Linalool(Ingredient in Citrus Aurantium Bergamia Fruit Oil)
*Naturally found in essential oil(s)
How to use:
After shampooing, apply evenly throughout hair length. Leave in 2~3 minutes and rinse thoroughly.
+Tip. Avoid too hot water! Rinsing your hair with too hot water can irritate the scalp and damage weak hair.
Texture/ Finish:
Unlike the shampoo, the conditioner has a creamy texture and applies to the hair effortlessly.ย Unfortunately, like the shampoo, I found this conditioner to weigh my hair down too much and also made my hair take twice as long to blowdry.ย Looking into the ingredients list, there is quite a bit of oil added into the formula.ย I personally have very dry and frizzy hair, so theoretically, this should be the perfect formula for my hair type.ย However, that isn’t the case.ย I am not a fan of this conditioner at all.
Fragrance?:
This conditioner has the same citrus scent as the shampoo, just much stronger.ย I personally really like it and it does wash away.ย Smell-o-scale: 7/10 in terms of how strong the scent is.
Pro:
-vegan
-nourishing
Con:
-weighs down hair
-formula too oil/ heavy
Repurchase?:
No
Stars given out of 5:
โญ๏ธโญ๏ธ
Overall thoughts:
I am truly not a fan of this conditioner.ย I don’t know why, but it just makes my hair feel like a pancake and it is freshly washed!!ย I’m definitely going to stop using this conditioner since there are already other ones I already like from Mise en Scene.ย Who knows, this one might work for you.ย It just didn’t work for me sadly.
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What are your thoughts on this haircare line?ย Do you have a hair care line you’d like to recommend my dry and frizzy hair?ย I’m all ears :).
*PR sample
