Heroine make kiss me long & curl mascara review I Lash extension in a bottle that works.. a little too well

Heroine make long and curl mascara reviewLong before I even got into the beauty world, Heroine make was a name that has been floating around. When I say every Asian and their mother has tried this, I really mean it.  I for one have possibly been subconsciously avoiding this mascara.  Maybe because I don’t want to be disappointed if the mascara turns out to be a dud or I just haven’t gotten into J-beauty products because it is so hard to get outside of Japan.  Whatever the reason is, here is my coming out review.  I’m finally coming out of the closet! (no I’m not gay, I’m just coming out of the “fear of Jbeauty” closet).  Cheers!  And WHAT ITS 2020.  What decade will the dinosaurs roam this earth once again because I don’t want to be a part of that mess. 

The brand story geek in me needs to know more about this brand that has been around for so long.  From the looks of it, Heroine make is a sub-brand under the company Isehan if I’m not mistaken.  This seems to be the trend throughout J-beauty where one there is one mother brand and a whole ton of daughter brands.  For example, Shiseido, as we know in the Western world, is the high-end luxury skincare brand.  However in Japan, they have SOOOOO many sub-brands ranging from drugstore to mid-range, I honestly have lost track.

“The heroine must be completely beautiful at all times.
For girls worried about the beauty of the interpersonal world.  Princess of the Kingdom of beauty, Elizabeth Himeko, will give you a more beautiful and shining item of beauty.  Get yourself beautiful on the wall.”
“The heroine must be completely beautiful at all times.  About the beauty of the interpersonal world.  Princess of the Kingdon of beauty, Elizabeth Himeko, will give you a more beautiful and shining item.  Get yourself beautiful on the wall.”

She lived happily and elegantly in a wonderful castle.  One day, the king’s father told me, “let’s learn more and more to become a queen of the fine beauty kingdom.  Please study society in the human world.”

Through a mirror connecting the world, Himeko descended into the human world with her cat, Sylphy.  There were many girls in the human world who had trouble with beauty.  Looking at the worried girls, Himeko thinks, ” You can be more beautiful!”.  There are many items in the beauty Kingdom that can make you beautiful.  Himeko gives the item to the worried girls.  Along with “Yodo” of the kingdom of beauty.  To keep this “capture” on my chest.  Himeko will tell more about “beauty to girls in the human world”.  Be an example and a guide, so that every girl can be beautiful. “I swear to my heart.”

Wow can I say cheese ball to the max.  You can also thank Google translate if the translation is absolutely horrendous.  I can’t read any Japanese hehe.

Full name of product:
Heroine make kiss me Heroine make Long & curl super waterproof mascara

Limited edition/ Permanent?:

Description of product:
“Designed to hold curled lashes upwards and volumize at the same time. Kiss Me Heroine Make Long & Curl Super Water Proof Mascara is formulated to resist sweat, tears, and grease, so you can have full lashes all day without worrying about them smearing. It effectively separates the eyelashes for a bold and natural look.

-Meteorite Black Color (01)
-Camellia seed oil, royal jelly extract, argan oil, rosehip oil protect and nourish lashes
-New dense brush head makes application a breeze
-Memory polymers hold lashes in place
-Description from Glowieco


Amount of product:
6 g

Color options:
01 Jet black, 02 brown

Duration before expiration:
3 months

Country of Manufacture:
Made in Japan

Where to buy:
Glowie Co

Isododecane, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Ceresin, Beeswax, Disteardimonium Hectorite, Dextrin Palmitate/Ethylhexanoate, Microcrystalline Wax, Propylene Carbonate, Polymethylsilsesquioxane, Rosa Canina Fruit Oil, Argania Spinosa Kernel Oil, Camellia Japonica Seed Oil, Squalane, Royal Jelly Extract, PTFE, Aluminum Distearate, Glyceryl Isostearate, Talc, CI 77499

How to use:
After you have curled your lashes, take the wand and brush it from the root to the tip.

Japanese mascara review Heroine makePackaging:
They have so many different mascara formulas, 12 to be exact and I don’t know the difference between all of them.  I think when I am done with researching what all the different ones are, I will make a guide for you guys since I’m curious to know as well.  Anyways the long and curl super waterproof version comes in this fuschia pink packaging with the sparkly eyeballed princess looking straight at you, judging our non-existent eyelashes.

Heroine make mascaraHere is the back if you can read any Japanese.  I think you can click on the picture to zoom if you need to.

Heroine make long and curl super waterproof mascara reviewThe packaging for the mascara itself is nothing to write home about.  In fact, if someone told me this is an award-winning, highly raved about mascara, I wouldn’t believe you.  J-beauty seems to focus more on effectiveness rather than presentation, whereas K-beauty is very trendy, cutesy and innovative at an affordable price.  I wish they at least did the lid in the same fuchsia color as the package so I wouldn’t mix it up with their other mascaras.  Like, DO SOMETHING.  I feel like I’m beating a dead fish, I’ll bring my rage down a bit.

Heroine waterproof mascara reviewOkay, let’s give this mascara a go for you.  I have been wearing it for two weeks now and I definitely can vouch for all the people out there that has said this mascara works fantastic for those who have stubby, stick-straight Asian lashes.   It supposedly is able to keep the curl up all day and it really does!!

Heroine make mascara review try onMy lashes isn’t exactly stubby but it does stick straight down usually.  I always have to buy waterproof options since I find regular mascaras with too wet of a formula always makes my curl droop back down.

Heroine make long and curl before and afterApplicator:
I usually like plastic spike applicators since I’ve found those to not curl my lashes as much as the brush ones.  To my surprise, even though this is technically a brush applicator, the bristles aren’t tightly packed that it doesn’t make my lashes clump.  I also like that it is in a slight U shape, which makes it easy to get into the root and even get into the inner corner lashes that are always hard to get to.  You can also easily get to your bottom lashes, but I don’t like this mascara for that which I’ll get into in a second.

Color/ Pigmentation:
The version I got which is 01 black is perfectly dark.  On a day to day basis, I don’t wear many eyeshadows these days so I try to find mascaras that aren’t too black or it just stands out too much. This black is just the perfect shade but I would definitely love to try the 02 brown.

Heroine make long and curl reviewTexture/ Finish:
Sometimes with waterproof mascara formulas, they can be too dry but this one is perfect.  It has just the right amount of hydration for it to have a smooth application.  This formula does make my lashes a little bit crispy but that is to be expected with a SUPER waterproof version. I also didn’t have a problem with flaking whatsoever, so 10 POINTS FOR GRYFFINDOR!  The fibers do give me an extra boost of length while the color darkens my lashes as well.

As for the bottom lashes, I would not use this mascara for that purpose since I find it to not go on as smoothly as I would like it.  For my bottom lashes, I just want it to be darkened slightly, but this formula coats it and gives it an uneven darkening effect.

The only con I can stay about this mascara is that it is tooooooo waterproof.  My usual mascara is Maybelline rocket mascara in waterproof and even that one gets broken down easily with my cleansing balms and oils.  Heroine make mascara??  Cleansing oil, oil-based makeup removers, and some holy water could maybe, just maybe get it all off.  Okay, a little too dramatic but cleansing oil gets 60% off it off and the last bit has to be removed with a Q tip and some TLC.  The world asked for the perfect mascara and when we get too perfect of mascara, we complain.  My god… ORRRR this could be the company’s way to sell another product called the Superwash off makeup remover.  GENIOUS (I checked, they don’t have it.  I think they need me on their marketing team, just saying.)

Japanese mascara heroineLasting power:
This mascara truly lasts all day, so no worries in that department.  This would be the perfect wedding mascara since it keeps the curl all day and you can cry as much as you want.

There isn’t much scent to this other than a bit of mascara smell, however, it doesn’t have that toxic chemical scent that some mascaras have.  Smell-o-scale: 3/10 in terms of how strong the scent is.

-keeps the curl up all-day
-darkens the lashes
-no flaking

-hard to remove

Yes and I will when I go to Japan in a month WHOO WHOO!

Stars given out of 5:
This is more of a 4.5 stars but I don’t have a half-star icon

Overall thoughts:
For maybe the third time, I am standing in the majority party and standing behind the hype.  I love this mascara for its ability to be so long-lasting, keeps my lashes curled for a long period of time and without any issues with flaking.  This mascara did lose 0.5 points in my book because it is so hard to remove.  Overall I love love love this mascara and definitely will be picking up another tube when I go to Japan.

This Post Has 2 Comments

  1. Be Mused Korea

    I love this company’s eyeliner! Haven’t tried their mascara yet but it looks pretty good from your review. Definitely on the hunt for mascara that keeps the curl up. ^_^

    1. Christina

      It is so good but so many formulas with no other English on the packaging other than “made in Japan.” I’m also reading a lot of people like the Heroine make film mascara too? I’ll have to hunt down what that looks like.

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