Memebox I’m Eyeshadow review + Swatch

Memebox I'm eyeshadow review and swatchEyeshadows have been one of the products that I can’t stop buying because well… let’s be honest.  EVERY COLOR IS DIFFERENT!! From the texture, finish and undertone, they are all different in our eyes.  This is coming from a skincare and cosmetic shopaholic. Oh dear…  After my experience with the eyeshadow quad in the I’m lure set, I was curious to see how the single eyeshadows are and if they are just as good as, if not better.  So with these four shades I have choosen, let’s get on with the review shall we?
Lets….. GOOOOOOOO~ヾ(●゚∀゚)ノ

image_20150901131404_DtPsUTMbOiMemebox I'm eyeshadowFull name of product:
Memebox I’m eyeshadow

Limited edition/ Permanent?:

Description of product:
“From the K-drama inspired “no makeup” makeup look all the way to K-Pop star inspired dollish, sparkly makeup, get the eye makeup looks Koreans are crushing on. These eyeshadows go on buttery smooth, saturating the eyes with rich pigmentation that lasts all day.

  • Matte, Shimmer, or Glitter; 39 gorgeous colors to fit every mood
  • Super pigmented; Pro Fix formula locks the color in place
  • Long-lasting; Sebum Control Powder acts as a primer that prevents oil build up and creasing
  • Silky smooth and blendable; Oil Binder System allows even application and minimizes fall outs”


Amount of product:
1.4 g

Duration before expiration:

Country of Manufacture:
Made in Korea

Where to buy:

I believe Memebox is currently revamping their site so there is only three shades out of the 39 shades available at the moment.

Shades available:

image_20151028134252_hACc2yvhbcImage taken from Memebox Kr.  Refer to the site if you want to see which shade is which by the codes.

Talc, Mica (CI 77019), Titanium Dioxide (CI 77891), Nylon-12, Manganese Violet (CI 77742), Boron Nitride, Silica, Octyldodecyl Stearoyl Stearate, Iron Oxides (CI 77491), Iron Oxides (CI 77492), Phenyl Trimethicone, Iron Oxides (CI 77499), Magnesium Myristate, Dimethicone, Macadamia Ternifolia Seed Oil, Propanediol, Magnesium Stearate, Polybutene, Dimethiconol Stearate, Methicone, Sodium Dehydroacetate, Ultramarines (CI 77007)
*Ingredients might vary with different shades.  This list was taken from the shade “sand stone” since it is the only couple shades available on the site right now. Please keep this in mind if you are allergic and trying to stay away from a certain product.*

I'm meme I'm eyeshadowProduct packaging:
The packaging online just looks straight forward and boring.  HOWEVER…in person, it feels very high end.  Each single eyeshadow comes incased in this rubberized sleek black compact which is the same rubberized finish as NARS’s packaging.  Some people might not like it because it attracts to finger prints and dirt.  I don’t mind the finish since it gives it a more luxurious look to it and plus, well loved products are going to get dirty either way so it doesn’t really matter to me. 



IMG_0489The compact is also magnetized as well and doesn’t pop off by accident so it is safe to travel with.  It seems to me that magnetizing compact has become the new trend in product packaging.  Brands like Dior, NARS, even down to Sonia Kashuk is all doing it and now Memebox too!

IMG_0490Inside is even a mirror!  I’m surprised they designed the compact with a mirror since single eyeshadows usually don’t have a mirror.  They went all the way with the packaging.  It is ON POINT!

i'm-eyeshadow-case-contentYou can even purchase the quad palette that they sell for $10 and put all your favourite shades together to make your own customized palettes.  That is always a plus in my book.  Sadly the palette is not magnetic so you are going to have to keep the eyeshadows intacted with either glue or double sided tape.

Color/ Pigmentation:
Depending on what finish you get, the formula seem to be slightly different.  I purposely chosen at least one eyeshadow from the three different finishes they had to test them out for you guys.

IMG_0492From the matte formula, I choose this warm undertone, milk chocolate shade.  Desert Brown fits well with my yellow undertone and is a great blending and transitioning shade.  From my past experiences, I have noticed Korean cosmetics isn’t the place you’d want to go for super pigmented, very vibrant eyeshadows since their culture is a more sheer and natural look.  K-beauty does a decent job with shimmer shades but when it comes time to matte finishes, it usually does not translate well on the skin.  Surprisingly, Memebox’s I’m eyeshadow matte eyeshadows are not bad at all and comes in a decently buttery formula.  It isn’t as silky as let’s say Urban decay or Sonia Kashuk (neutral palette) but it is 85% there.  I quite like it and there is little to no fall out.  Funny thing is, I actually like the fact that it isn’t as pigmented as an American formula since I tend to have a heavy hand and I really don’t like the really cakey/ powdery eyeshadow look.  For everyday use, I prefer using this one.IMG_0495Real Purple, a cool undertone grape purple, was the shade I picked out of the 8 “shimmer” shades they offered in the eyeshadow range.  I used quotations on “shimmer” because I don’t find this to be shimmer.  Instead I would say this is more of a satin finish rather then a shimmer.  Now this might only be this shade, but from what I can tell with this shade, it isn’t a true shimmer finish if you were looking for a shadow with glitters/shimmers.  I couldn’t choose out of the 8, which one I wanted since I wanted all of them.  In the end I choose a more unique shade that I would wear and that ended up to be Real purple.  The formula for this finish was almost identical to the matte finish and glided onto the skin with no problems.  With this purple shade, I did have to use a denser brush or my fingers to pack on the color to get the true color.  I found the best results was if I used a color base with this shadow to make it pop.  I give this finish and the formula a pass, not my favourite nor would it be a finish I would repurchase since they have limited colors and it didn’t really wow me.

IMG_0493Last but not least is the glitter shade.  Now if you haven’t seen my Memebox I’m lure set review, you must go see it first before I talk about this finish.  Before the I’m lure set, I got to test out the Pony Effect eyeshadow palette which ended up to be a fail in my book.  Memebox manufactures the Pony Effect line and I was actually really excited to get my hands on it to review for you guys but it ended up as a disappointment.  So with that sour ended, I got to review the I’m lure set which came with a quad.  I wasn’t excited at first but then I swatched it on the back of my hand and I knew then and there, it was WINNER WINNER CHICKEN DINNER BABY!

 Now keep this in mind, I am not a glitter person.  I don’t like glitter because it sticks on my skin for three days, ALL OVER THE PLACE, in the weirdest places and they will not go away.  But when I want glitter, I want it to be BAM in your face kind of glitter.  The glitter eyeshadow in the I’m lure set called “Lure Luz”, changed my glitter life.  The amount of glitters in that baby was unreal.  One swatch and BAM, unicorn happiness.  You could build the intensity as well! Over a primer, you can wear it as a nice pop on the center of your lens for day time.  And with the same eyeshadow, you can use a wet brush to foil and WAAABAM, liquid metal glitter all over your lens.  HELLO!!

After that experience, I had to get my hands on more of Memebox’s glitter finishes.  I had to see for myself if it was a fluke or if they had their glitter eyeshadows pat down.  I really wanted to get a more unique glitter shade like Allure Marine, but i had to be realistic and picked shade I would actually be able to wear on a daily.  So I ended up with Gloria Gold which is a warm toned 14K yellow gold shade.

IMG_0494The other glitter shade I picked was Berry mix shine which is a cool toned berry shade with fine pink and sliver glitters.

IMG_0500These swatches are only one swipe and no primer. Pretty good for no primer I’d have to say but the lasting power is not there.  I wore these eyeshadows one day for the whole day and I saw the purple shade start to fade around the 5 hour mark.

IMG_0502Noticeable improved, with primer is always a better choose.  The Real Purple shade is a lot more vibrant and has a better depth of color with primer.  The glitter shades as well seem to adhere better with a primer underneath.

IMG_0504Surely the glitter shades did not disappoint.  For those of you that don’t know what foiling an eyeshadow is, it is the process where you wet your brush with either water or a mixing medium (MAC cosmetics carries one) to intensify a pigment/ eyeshadow and make it look either metallic or wet.  With these shadows, I packed the eyeshadow onto my lids about four times to get a smooth application and this liquid metal look.  I also noticed the eyeshadow in the pan did not form a hard film afterwards.  A lot of times, eyeshadows form this weird hard film on the top of the pan and when it is dried, it becomes this shell where I can’t get to the actual product.  I would then have to either chip of that “shell” or use a tissue and rub it off which is a waste of product and money in my opinion.  Thank god these eyeshadows don’t have that problem!

IMG_0505UGH, I can just look at this all day.  Soooooo prettyyyy!!!  Of course if you haven’t noticed already, Gloria Gold seem to contain more glitters then Berry Mix Shine.

Texture/ Finish:
Like how I have touched based up above in the color/ pigment section about the finishes, I will give you yet again a quick briefing on the finishes.

-matte shadows: buttery, easy to blend, pigmented
-shimmer shadows: more of a satin finish, buttery, easy to blend, decently pigmented, buildable
-glitter shadows: packed with glitters (depending on which shade you get), very buttery, easy to blend, buildable, GORGEOUS HUNNNNY

Lasting power:
These have decent lasting power without a primer, but I would suggest you use a primer for sure.  With a primer, the colors stay put better, colors are more true to the pan and you get at least 8+ hours of wear.  Without a primer, you get 4 hours of wear before fading and at the end of the day (8-10 hours later), it doesn’t even seem like you are wearing eyeshadow.

No fragrance detected.
IMG_0696Here is a look that I created with Desert Brown, Real purple and Gloria Gold.  I haven’t done a smokey dramatic look in a long time so I’m kind of rusty but I do like the way it turned out. I just wish Real Purple was more vibrant but the look turned out nice.

Here are the products I used:
1) Nars Smudge Proof Eyeshadow base
2) Memebox I’m eyeshadow Desert Brown : All over the eye lid, making sure contour the eye socket nicely to prep the look.
3) ELF cosmetics Jumbo eyeshadow stick in Check me out (seems like they are phasing out the line): Purple eyeshadow base for “Real purple”
4) Memebox I’m eyeshadow in Real Purple: All over the lids
5) Memebox I’m eyeshadow Gloria Gold: Foiled in center of lid, tear duct and a subtle line at the tip of cat eye
6) Urban Decay Naked Basics 2: Mixed “frisk” and “primal” to darken crease
7) Etude House Play 101 pencil #1 (Matte Black shade) : Line waterline (bottom and top)
8) Memebox I’m liquid eyeliner in Black: Cat eye liner
9) L’oreal million lashes mascara
10) Kiss False lashes: Looks so Natural in Shy
-luxurious packaging
-good range of finishes
-shadow texture buttery, buildable.  Glitter= LOVEEEEE

-slightly pricey
-can only be purchased online if you live in USA, China or Korea

Glitter shades, yes (I WANT ALL OF THEM!).  Other shades maybe not.

Stars given out of 5:

Overall thoughts:
I think these eyeshadows are one of the better K-beauty eyeshadows I have tried so far.  If you are trying to go on a K-beauty diet like I am (replacing all my Western cosmetics to Korean ones), you’d appreciate these since they are a step up from the roadshop and other Korean branded ones you can find.  I’ve been too used to and spoiled by the highly pigmented and buttery shadows from Urban Decay, Marc Jacobs beauty, and Sonia Kashuk so it is a bit of a shock to step down from that level.  I do see the beauty in using sheerer formulas since they give you more of natural look but I find myself getting frustrated with Korean ones when I’m trying to achieve a more dramatic look and just end up going back to me Western ones.  Overall these shadows are one of the better Korean ones out there and of course the stand out formula is the glitter ones. I think I might end up buying all the shades, they are too gorgeous to not have them all in my life.  Or is that reckless HAHA.

So what do you guys think about these shadows?  Are you going to pick up any of them?  If so, which ones would you pick or which ones do you got your eyes on?  Let me know in the comments down below.  ( ゚▽゚)/

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This Post Has 2 Comments

  1. Midori

    Oh, wow! They look amazing! So many shades that are my style too~
    Ugh, why won’t Memebox ship to this godforsaken country?? TT_TT

    1. Christina

      I know!!! I’m sorry :(. I wish they would ship internationally as well but they changed to USA only :'(

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