Who are 107 and why I love them I Into the CEO mind

107 beauty has been a long-standing favorite of mine and I’ve even featured the brand in my “Brands I love and trust” along with many favorites from the brand.  When I was doing that post though, I found a lot of my favorites from them were GONE!  My heart dropped a little but I knew they were going through a rebranding, so I was hopeful.  They recently finally dropped their new line and definitely made a huge splash in the skincare community.

I had the opportunity to speak with Chloe whom I met a couple of years back when I went to visit Korea.  To this day, she is one of my unnies and someone I look up to.  We sat down and discussed the brand’s rebranding and a whole lot of girl talk.  There’s a whole lot more to 107 then their price tags, they are truly made sincerely with a great humble team behind the brand.

I’m going to be a little bit of a skincare historian, so let’s go through 107’s metamorphosis and see what is new in store!


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Meet Chloe (well kind of but she’s hidden behind the mask haha)co-founder and co-CEO of 107. She is the brainchild of the whole brand and the reason why the whole brand started.  Actually, she is in my Korea vlog if you are curious to see what she looks like, but I suggest you do check out the video because her skin is annoyingly amazing.  It’s supple, plump, and glowy as heck and she’s double my age!!  You’d honestly think she was my little sister or something UGH.

Chloe has worked in the beauty industry for more than 15 years, managing other brands at duty-free, some brands which you might actually know.  A couple of years back,  she had to do a health-related surgery which resulted in her health declining and she had eczema all over her body and face.  She could not resist the urge to scratch at night in her sleep and would wake up to blistering and bleeding skin.  She tried all the skincare products out there to even boiling onion in water and using that water all over her body.  I don’t know who was trying to sabotage her, but she said she smelled like onions all day and it really didn’t help her skin.

Later on, she had to go to a charity event and that was when she met Seyong Shin, CEO of Hanega, one of the oldest and largest vinegar breweries in Korea.  When he saw her skin in that condition, he tried to convince her to drink their fermented vinegar while handing her a bottle.  In my head, I imagine the witch in Snow White giving her the apple HAHA.  She wasn’t really convinced that the vinegar would help, so she just left it aside and forgot about it.

It was only until she met Seyong Shin’s mother, who was a lot older with amazing glowing skin and great posture, was she finally convinced to just try and drink the vinegar (mixed with water, don’t make the same mistake I did.)  and apply it on her eczema.  Slowly but surely, she saw her skin recover and peeling, revealing new healthy skin!

From that day, she was made into a believer and had to use that magic vinegar to create a skincare brand.  Fast forward to present time, we now know the brand as 107 beauty.

This was their old logo.  Chloe told me they dropped the oneoseven part of the name to symbolize their rebirth and going back to their core values and roots of why they created the brand in the first place.  With this logo, it was too busy and was trying too hard to tell their whole story.  It is kind of like when someone asks you “hi, how are you” and they spew too much information in one sentence.

Some of my old favorites was their oil in gel cleanser, one of the most gentle oil cleansers I have ever used, their coreflex cream, low pH Chaga cleanser and the rose fermented vinegar mist.  The coreflex cream and cleanser have come back with a bit of an update, but the oil in gel cleanser has yet to make a comeback, however it might happen in the future from what Chloe has said.  Their rose vinegar mist I’m still really updating that it isn’t back because they said it is too expensive to manufacture now T_T.  I’m still holding my last bottle on for dear life and refusing to use it.  They do have a new mist which is amazing as well, but it isn’t the rose one. ITS, NOT, THE, SAME!  I’m about to go and protest to get it back LOL.  So dramatic…

The new logo just has the numbers 107, but it is still pronounced 1-0-7, not 10-7 like I’ve seen some people say.  107 uses Hanega fermented vinegar who has some of the oldest formulas and have recipes passed down from 36 generations.  107 is called 107 because of their one hundred and seven secret formulas which contains aged vinegar and 20 oriental herbs.

Their main ingredient is their fermented vinegar, which they now use 7-year vinegar instead of 3 years. They found using 7-year vinegar contains way more peptides and amino acid, which helps strengthen your skin, reduce wrinkles, plump up the skin, ease inflammation, hydrate and make your skin look and feel healthier overall.

I know I usually introduce to you guys more affordable options and this seems a little bit out of place to be recommending you a $48 moisturizer, but if you have respect for the craft and believe in the process, you know it is worth it.  We are talking about brewing knowledge passed down from generation to generation and all the vinegar they use are aged for 7 frinkin years.

Their brewing factory is located in the Incheon area where there are tons of Ginko berries and herbs which they use to incorporate into their formulas.  They only use clay pots to ferment the vinegar and are only allowed to stir it in one direction.  There are even vinegar that are fermented for 30 years!!  Okay the chef side of me needs to get a lick of that!!!

You can actually see the ingredients they use, their farm, and the process of how they create the vinegar in the video!

Is 107 cruelty-free?  They are cruelty-free, no animal testing and they don’t have stores in China, but they do sell to China from their direct website.  I believe Korea has had the no animal testing law for a while now, so all of their cosmetics are not tested on animals.  They aren’t vegan though unfortunately because they do use honey in their vinegar.

They’ve been rebranding ever since last year.  I remember Chloe asking me to pick a prototype for their new packaging too!  I was wondering when their relaunch would be, but COVID happened and it just messed with everyone’s plans.  The whole rebranding was to get back to their roots of simplicity, history, and the artisanal art behind the vinegar.  The team went back to the farmers to understand and learn the whole process to see how they can better represent what they stand for and how to use the vinegar more effectively.107’s new packaging is based on the different shades of pink to represent 보자기 (Bojagi), a traditional Korean wrapping cloth believed to keep wrapped items protected with good luck.  If you open your boxes, inside is this beautiful pattern, which is 107’s way of showing sincerity and giving the customers good luck and fortune.

They have also used the shade of pink in the most genius way possible and my mind is still a bit blown.  Using the different shades of pink, from lightest to darkest, it represents the order of products you should be using it at. So the low pH chaga cleanser is the latest pink/ almost white looking, toner is slightly darker, and the moisturizer has the darkest shade of pink.  This is GENIOUS!The skincare rule of application is always lightest to the heaviest.  I know there is an order for using serum, essence, and ampoules but I’ve found the industry to muddle the definitions to these products a lot and textures always vary.  In the end, I usually just follow the lightest to the heaviest majority of the time.

For those who are old lovers of the brand, there are two products that are similar or an updated version of their old self.  The newly named dewy glow serum mist is very similar to their Coreflex Essential Liquid Mist.  With the new dewy glow serum mist, I’ve converted from spraying it directly on my face to misting it into my palms and patting it in.  The formula and the nozzle don’t mix well in my opinion and has been violently spraying on my face.  I’d also have to spritz it four times to cover my whole face, so why not just spritz it once and pat it into my face.

107 dewy glow serum mist: Aspergillus/Saccharomyces/Rice Ferment Filtrate, Butylene Glycol, 1,2-Hexanediol, Arbutin, Water, PEG/PPG-18/4 Copolymer, Pentylene Glycol, Lactobacillus/Soymilk Ferment Filtrate, PEG-60 Hydrogenated Castor Oil, Allantoin, Adenosine, Carthamus Tinctorius (Safflower) Flower Extract, Pyrus Communis (Pear) Fruit Extract, Rosa Damascena Flower Water, Prunus Persica (Peach) Fruit Extract, Hedera Helix (Ivy) Leaf/Stem Extract, Pimpinella Anisum (Anise) Fruit Extract, Vanilla Planifolia Fruit Extract, Vinegar, Cucumis Melo (Melon) Fruit Extract, Phenoxyethanol (0.36%).v

107 oneoseven coreflex essential liquid mist: Aspergillus/Saccharomyces/Rice Ferment Filtrate, 1,3 Butylene Glycol, 1,2-Hexanediol, Butylene Glycol, Arbutin, Water, PEG/PPG-18/4 Copolymer, Pentylene Glycol, Vinegar, Adenosine, Lactobacillus/Soymilk Ferment Filtrate, PEG-60 Hydrogenated Castor Oil, Allantoin, Carthamus Tinctorius (Safflower) Flower Extract, Phenoxyethanol, FragranceMy other holy grail favourite was their oneoseven coreflex hydro rich cream. Luckily the new everyday plump hydro cream is the updated sister of the coreflex cream but with way more goodies built into it.  I’m also happy to report they are both the same size and price too!

107 everyday plump hydro cream: Water, Butylene Glycol, Glycerin, Cyclopentasiloxane, Helianthus Annuus (Sunflower) Seed Oil, Squalane, Bacillus/Corchorus Olitorius Leaf Ferment Filtrate, PEG/PPG-18/4 Copolymer, Isostearyl Isostearate, 1,2-Hexanediol, Cetyl Alcohol, Aluminum Starch Octenylsuccinate, Cyclohexasiloxane, Polysorbate 60, Dimethiconol, Glyceryl Stearate, PEG-100 Stearate, Sorbitan Stearate, Lactobacillus/Soymilk Ferment Filtrate, Lactobacillus/Punica Granatum Fruit Ferment Extract, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Trehalose, Allantoin, Sodium Hyaluronate, Polyglutamic Acid, Pyrus Communis (Pear) Fruit Extract, Beta-Glucan, Rosa Damascena Flower Water, Prunus Persica (Peach) Fruit Extract, Hedera Helix (Ivy) Leaf/Stem Extract, Pimpinella Anisum (Anise) Fruit Extract, Vanilla Planifolia Fruit Extract, Vinegar, Cucumis Melo (Melon) Fruit Extract, Phenoxyethanol (0.52%).    

107 oneoseven coreflex hydro rich cream: Water, Butylene Glycol, Glycerin, Cyclopentasiloxane, Helianthus Annuus Seed Oil, Squalane, PEG/PPG-18/4 copolymer, Isostearyl Isostearate, Niacinamide, 1,2-Hexanediol, Cetyl Alcohol, Aluminum starch octenylsuccinate, Cyclohexasiloxane, Polysorbate 60, Dimethiconol, Glyceryl Stearate, PEG-100 Stearate, Phenoxyethanol, Sorbitan Stearate, Arginine, Acrylates/ C10-30 alkyl acrylate crosspolymer, Lactobacillus/ soymilk Ferment Filtrate, Lactobacillus/panax Ginseng Root Ferment Filtrate, Lactobacillus/ punica Granatum Fruit Ferment Extract, Simmondsia Chinensis Seed Oil, Panthenol, Trehalose, Allantoin, Adenosine, Sodium Hyaluronate, Fragrance, Beta-Glucen, Vinegar, Bacillus/ Corchorus Olitorius Leaf Ferment Filtrate, Polyglutamic Acic

On top of all the updates, they have taken out fragrance to cater to those with sensitivity.  Any scent coming from the products are all from their natural ingredients whoo whoo!!


Hope you guys learned a little bit more about one of my favorite brand 107.  Definitely check them out and grab yourself one of their products if you are interested.  Their cleanser is a cult favorite!

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